B-Bird’s The Word and the words are:

RELATIONSHIP [ ri-ley-shuhn-ship ]

Noun, Plural realtionships

a connection, association, or involvement.

–  A cold transactional life would be extremely bleak. Bird works towards investing in relationships  that not only yeild results but satisfaction and reward for all parties.

STRATEGY ^{[ strat-i-jee ]}

noun,  plural strat·e·gies.

Also strategics the science or art of combining and employing the means of war in planningand directing large military movements and operations.

the use or an instance of using this science or art.

skillful use of a stratagem:

It is very important to know where you are going when you start out as you might end up somewhere else. Strategic and consequential thinking comes naturally to Bird.

ACTION ^{[ ak-shuhn ]}

noun

1.the process or state of acting or/of being active:The machine is not in        action now.

2 something done or performed; act; deed.

3.an act that one consciously wills and that may be characterized by physical or mentalactivity: a crisis that demands action instead of debate; hoping for constructive action by the landlord.

4. actions, habitual or usual acts; conduct:He is responsible for his actions.

5. energetic activity:a man of action.

adjective

characterized by brisk or dynamic action:an action car; an action melodrama.

Speaks louder than words